Top Stories: Apple Event Recap With Mac Studio, Studio Display, New iPhone SE and iPad Air

[MacRumors]

It had been almost five months since Apple last held an event, so this week's "Peek Performance" event was a breath of fresh air that delivered not only some long-expected updates in the form of new iPhone SE and iPad Air models, but also a brand-new Mac Studio and Studio Display pairing.

There are plenty more product introductions coming from Apple throughout 2022, but read on below for our summary of this first round of updates!

Everything Announced at Apple's Event in Just Over Seven Minutes

Apple held its "Peek Performance" event this week and introduced several new products, including the Mac Studio desktop computer powered by Apple's latest M1 Ultra chip, a 27-inch Studio Display, a third-generation iPhone SE, and a fifth-generation iPad Air.

Apple also released new color options for iPhone cases and Apple Watch bands, made black and silver Magic accessories available to purchase separately, discontinued the 27-inch iMac, and more.

We've put together a video that recaps everything that Apple announced at its event in just over seven minutes.

Apple Announces Powerful 'Mac Studio' With M1 Ultra Chip

At its event, Apple announced a new high-end M1 Ultra chip with a 20-core CPU, up to a 64-core GPU, and a 32-core Neural Engine. The M1 Ultra chip is essentially two interconnected M1 Max chips.

The first Mac to use the M1 Ultra is the new Mac Studio desktop computer, which looks like a taller version of the Mac mini. The computer can be configured with up to 8TB of SSD storage and up to 128GB of unified memory and has a wide range of ports on both the back and front sides.

Mac Studio pricing starts at $1,999 when configured with the M1 Max chip and at $3,999 with the M1 Ultra chip.

Apple Unveils 27-Inch 5K 'Studio Display' Priced at $1,599

Nearly six years after discontinuing the Thunderbolt Display, Apple has finally re-entered the consumer-grade external display market.

The new 27-inch Studio Display features a slim all-aluminum enclosure with a built-in stand, 5K resolution, up to 600 nits of brightness, an A13 Bionic chip that powers advanced camera and audio features, a 12-megapixel Ultra Wide camera with Center Stage, and more.

Studio Display pricing starts at $1,599, with a height-adjustable stand and nano-texture glass upgrade options available.

Apple Announces New iPhone SE With A15 Bionic and 5G Connectivity

After months of rumors, the third-generation iPhone SE has finally been announced. As expected, key new features include the A15 Bionic chip and 5G support, as well as an increased 4GB of RAM.

The new iPhone SE starts at $429, up from $399 for the 2020 model, and the device is available with 64GB, 128GB, and 256GB of storage. Keep in mind that the new iPhone SE doesn't support the fastest mmWave 5G bands.

Apple Unveils New iPad Air With M1 Chip, Optional 5G, and Faster USB-C Port

The fifth-generation iPad Air is now official, with key new features including the same M1 chip in the iPad Pro, 5G support for cellular models, an upgraded 12-megapixel Ultra Wide front camera with Center Stage, up to a 2x faster USB-C port compared to the previous-generation iPad Air, and more.

iPad Air pricing continues to start at $599 and there is a new purple color option to choose from.

Apple Unveils New iPhone 13 'Green' and iPhone 13 Pro 'Alpine Green' Colors

For the second consecutive year, Apple has introduced a new iPhone color at its spring event.

This year, there are actually two new colors, with a Green finish now available for the iPhone 13 and iPhone 13 mini and an Alpine Green finish added for the iPhone 13 Pro and iPhone 13 Pro Max.

MacRumors Newsletter

Each week, we publish an email newsletter like this highlighting the top Apple stories, making it a great way to get a bite-sized recap of the week hitting all of the major topics we've covered and tying together related stories for a big-picture view.

So if you want to have top stories like the above recap delivered to your email inbox each week, subscribe to our newsletter!

Article Link: Top Stories: Apple Event Recap With Mac Studio, Studio Display, New iPhone SE and iPad Air

 

[yellow8]

How exciting for mac users!
Give me 120Hz and I'll change my LG Ultrafine!

 

[jz0309]

I was sureprised by the Studio announcement, positively that is ...
no large iMac, new large iMac, mini "Pro"? M2 ...

Apple is in a huge transition phase, I think that it will last into late 2023 before we really know what the new Mac lineup will look like, and no-one "knows" other than Apple.

Apple has done a marvelous job irritating the "leakers", they are all clueless now ...

 

[fontman]

Short Version of event
https://youtu.be/o_xAzvElGhQ

 

[anthogag]

The new iPhone SE would be better at $350.

 

[CheesePuff]

The new iPhone SE would be better at $350.

The original iPhone SE, priced at $399 in 2016 is $471 in 2022, so at $429 its still cheaper then the original

 

[Realityck]

I think a lot of people were bothered by Apple’s sudden removal of the 27” iMac during the peek performance event that brought us the Mac Studio + Studio 27” Display..

We are told it’s discontinued, but then why does Apple still need to specifically label the “24” iMac in their store menu?

 

[PlayUltimate]

...but then why does Apple still need to specifically label the “24” iMac in their store menu?

I would argue to clarify the size of the available iMac. For a long time, Apple sold 21" and 27". And I suspect most Apple users don't pay attention to Apple events. Thus it might be helpful to specify the iMac size since none of the historical sizes are available.

 

[Realityck]

I would argue to clarify the size of the available iMac. For a long time, Apple sold 21" and 27". And I suspect most Apple users don't pay attention to Apple events. Thus it might be helpful to specify the iMac size since none of the historical sizes are available.

MBPs are just as wildly popular and don’t reflect any of the 3 different sized models in the store. I seriously doubt most Apple users don’t pay attention.

 

[44267547]

The new iPhone SE would be better at $350.

Well, a few things you must not understand then, #1) Profit margins (Cost to ratio to manufacture), #2) Is the fact that Apple even offers a entry-level at ~$429 iPhone is a highly strategic move to target a demographic that can’t afford the Pro-Max line and/or isn’t interested in spending that much for a smart phone.

When you compound that Apple is offering a Phone at $429, that serves as a baseline for a minimum of five years of iOS support, wireless charging, Touch ID proven to be reliable, end it has extended battery life versus the previous versions. even if you finance the iPhone SE, it comes down to like just over $15 a month, which is totally affordable.

Plus, you should try to expand on your post a bit more when you say ‘better’, as in; what makes a iPhone better at $350? Please be specific, taking into account what it costs to manufacture, market and sell this phone for a profit -versus- the cost of what Apples net take is.

 

[anthogag]

Well, a few things you must not understand then, #1) Profit margins (Cost to ratio to manufacture), #2) Is the fact that Apple even offers a entry-level at ~$429 iPhone is a highly strategic move to target a demographic that can’t afford the Pro-Max line and/or isn’t interested in spending that much for a smart phone.

When you compound that Apple is offering a Phone at $429, that serves as a baseline for a minimum of five years of iOS support, wireless charging, Touch ID proven to be reliable, end it has extended battery life versus the previous versions. even if you finance the iPhone SE, it comes down to like just over $15 a month, which is totally affordable.

Plus, you should try to expand on your post a bit more when you say ‘better’, as in; what makes a iPhone better at $350? Please be specific, taking into account what it costs to manufacture, market and sell this phone for a profit -versus- the cost of what Apples net take is.

The $350 price looks much better for an iPhone with a home button. I doubt the SE costs more than $275 to manufacture and ship.

 

[44267547]

I doubt the SE costs more than $275 to manufacture and ship.

Well this really doesn’t mean anything, because you have no idea what the breakdown cost(s) are. Let alone you’re not taking into account of the cost of marketing, packaging materials, licensing/regulatory fees and other contributors that all fall into place of what Apple generates -versus- what they spend on a $429 iPhone.

 

[BigMac?]

The studio display is great, for me, apple left out some possibilities: MagSafe charger in the base

 

[nerdo]

I was sureprised by the Studio announcement, positively that is ...
no large iMac, new large iMac, mini "Pro"? M2 ...

Apple is in a huge transition phase, I think that it will last into late 2023 before we really know what the new Mac lineup will look like, and no-one "knows" other than Apple.

Apple has done a marvelous job irritating the "leakers", they are all clueless now ...

According to Apple they have one more model to announce and that is it, the Mac Pro will complete the transition line up. Perhaps something like an M2 next year but the transition phase will be done once they announce the Mac Pro and it will be this year. All this info is in the livestream.

Leakers have been pretty acurate, which makes me wonder where you get your info from?

 

[amartinez1660]

The original iPhone SE, priced at $399 in 2016 is $471 in 2022, so at $429 its still cheaper then the original

Nice to see the the actual numbers.

There’s also the argument that “technology ever gets so cheaper no matter what” but I think it doesn’t take into account that’s also because new technology gets released and we aren’t buying the older one anymore.
Sure, I can buy today a car, a TV or a computer with a CPU from 2016’s tech a whole lot cheaper now than when it got released but the 2022’s version will definitely tend to be more valuable.

The real thing I can get behind is that, for many, salary raises aren’t beating general inflation, housing uptrend, taxes uptrend, etc.

 

[BillyBurke]

The new iPhone SE would be better at $350.

It would be really better if they gave them away, wouldn't it?

 

[anthogag]

It would be really better if they gave them away, wouldn't it?

Sometimes they are for free. This SE could be $0 with contract.

My service provider recently had iPhone 13 mini for free with 2 year contract.

 

[svish]

Discontinuation of 27” iMac has been a major disappointment. Hopefully, some time in the future, Apple brings out a larger iMac, starting at around $1999.