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Looks big.
Cool factor would last about 2 weeks before I get sick of it.
Besides, I stopped wearing wristwatches some time after I used iPhones.
 
Just now on local San Diego TV station KUSI, "Good Morning San Diego", Irwin Jacobs talking about the San Diego Symphony, was wearing the watch and asked about it.

Showed it off a bit, was able to see the screen under bright studio lights. Changed to various pages, discussed functionality a bit.

They need a designer. The band has a nice textured look. The watch case is "meh", and, yes, big. The publicity photos all show the watch case straight on, probably most favorable angle, hides the depth of the case.

It's always funny to see some executive wearing one of these big, ugly plastic watches - as if!
 
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