Yeah I think Apple realizes that the updates are minimal so they're trying to give a bigger incentive for us to upgrade.
I don't have Verizon to pine over 5G CBRS and the camera upgrades don't really matter to me so I'm keeping my 12 Pro Max for now. I'm expecting the 14 Pro Max to come with a pretty decent price hike, at least $200, so I'll save my $321.46 after taxes and subtracting the 3% Daily Cash.