Trouble Deciding Direction

[creator2456]

Working on a logo for Healing Mountain Publishing (very small, niche publishing company), and I am having trouble deciding which direction I should take.

These are still in the 'sketch' phase but I have been working on the ideas I am a little clouded to what they actually look like.

Just asking fellow designers' opinions on the concepts more than anything.

 

[LeviG]

If I'm completely honest neither really strikes me.
The left one looks more like some logo for a bottled water while the right one reminds me of H&M logo

Also if this is for a client then the best person to be asking is them as they have an idea of what they are after