Tumbleweeds outnumber punters, as iPhone's First Night flops

[edesignuk]

Journalists and PR minders outnumbered buyers on Friday night as interest in Apple's iPhone miserably failed to live up to the pre-launch hype in the UK.

The iPhone went on sale at stores operated by retail titan Carphone Warehouse, exclusive operator O2, and Apple's own retail chain. The days preceding the launch had been filled with pages of coverage from posh papers and broadsheets alike. O2 announced it was employing 1,400 extra staff to cope with the short-term demand. Even Carphone's PR staff were dispatched to far corners of the land, to provide expert advice to the masses clamouring for iPhones.

But now it looks as if a tight-knit group of media and PR people got caught in a feedback loop. The "event" they imagined simply failed to take place.

The Register.

Good, the way Apple have gone about the whole iPhone thing smacks of greed and arrogance.

Big up the UK consumer!

 

[ibanana]

as a moderator you should know that a similar thread is already open !!
https://forums.macrumors.com/threads/385265/

 

[edesignuk]

as a moderator you should know that a similar thread is already open !!
https://forums.macrumors.com/threads/385265/

my apologies...