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Twitter today announced plans to shut down Vine, the video sharing service it acquired in 2012. Twitter plans to discontinue the mobile app "in the coming months," but did not give a specific timeline.

Introduced in early 2013, Vine allows users to capture and share looping video clips that are six seconds in length, sharing them on various social networks like Facebook and Twitter.
Thank you. Thank you. To all the creators out there -- thank you for taking a chance on this app back in the day. To the many team members over the years who made this what it was -- thank you for your contributions. And of course, thank you to all of those who came to watch and laugh every day.
Twitter plans to leave the Vine website intact, so Vines will continue to be available to watch and download. Twitter promises to notify users well in advance of any changes to the app or website.

The shuttering of Vine comes amid massive layoffs at Twitter. Twitter is letting go of approximately nine percent of its staff, or 350 people, as it works on cutting down on costs and restructures its priorities.

Article Link: Twitter Shutting Down Vine
 
I used it a few times and thought it neat, but I never kept up with it. I can see why they're discontinuing it when you can add videos and GIF's directly on Twitter itself.
 
Not even surprised one bit, the overrated and overexposed Twitter empire is coming down one piece at a time.
 
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Reactions: Elbon
Wow, that came out of the blue, I thought it was fairly popular - I guess I was wrong
 
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Reactions: bchreng
It's funny, I had the idea for Vine a few years before it came out. I wish I had the network and resources to build a startup because I often have a lot of ideas that become businesses. I was chatting with my buddy back around and said "You know, the trend seems to be everything becoming shorter and easier to access. It's all about putting constraints on a medium to boil it down to it's essence and drive engagement. Twitter is all about short text tidbits, otherwise known as micro-blogging. Instagram is all about simplifying the photo process with a square format constraint and a simple set of filters so you can tap and post. I bet the next thing will be a video service that only allows short clips, maybe up to 30 seconds, and I bet it will even be square." The only thing I didn't predict was the way you hold to record parts of the video and the duration was much shorter.

The lessen here is if you have a good app idea, throw together a company as quickly as possible, make the service free, promote the hell out of it, and eventually some larger social network will buy you out making you an instant millionaire, or even billionaire. Sure, they'll ruin your company by driving it in the ground as shareholders keep asking "But how do you make it profitable?" Eventually they'll shut down the service you birthed into the world completely as years of feature creep and advertising encroachment has made it practically unusable. But who cares? You'll be on a beach somewhere living the good life.
 
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