U3 on USB Flash Drive -- How To Get Rid Of It

[Velin]

Here's a strange one. Got a new flash drive. My first step, always, is to use disk utility to erase and reformat the flash drive into FAT32, single partition.

But when I plug in my latest flash drive into my Macs, I see the U3 Install Disc icon on my desktop.

What gives? How can U3 still be on it after a reformat? More importantly, how do I get rid of it?

 

[SilentPanda]

http://en.wikipedia.org/wiki/U3#Removal

 

[MrCheeto]

I hate this carp, morons forcing their crapware on us.

Fixed

 

[jmann]

I was plagued by this annoyance for a while too. I figured it out eventually. Bye bye U3.