UK Apple Store - iMac from £782

[GreasySpoon.Uk]

According to the following link Apple's iMacs start at £782. (Doesnt state if it includes 15% VAT or not)
http://store.apple.com/uk/browse/campaigns/summer_photos

However when you click through to the actual store, the cheapest iMac I can see is £949 (£825.22 exc VAT).

Im I overlooking something? Or are the prices due to change?

Regards,
GS

 

[iphonecrazyful]

I think it could be an old image. Im pretty sure that was the entry-level price of the previous generation iMac

 

[vincebio]

its the last generation thats on that page also

 

[martynmc7]

That's the last generation prices, that's when I ordered my 20" iMac for just shy of £800. Great machine, shame Apple discontinued the cheap 20" machine as mine's going strong, maybe the rumoured price drops to the iMac line will soon bring the base model back around £700.