if unix is so great why didnt apple or microsoft utilize unix sooner?
Both Apple and Microsoft already had operating systems they owned and that did what they wanted, at the time. Both companies got their start before, I believe, there were free or low-cost versions of Unix available. Unix began as a very expensive, very proprietary operating system - plus it was initially designed for "big iron" computers. It would have been a very expensive proposition to rewrite it for the personal computer.
BTW you're apparently not aware that Microsoft did dabble with a Unix-like system quite early. It was called Minix. One of the wild MS rumors that floats around is that Linux was based on Minix, but that's not likely since Minix basically sucked according to those who've tried it.

(It's possible that Linux might have been inspired by the idea of Minix though)
and what type of platform did OS9 run on?
OS 9 was the platform. You've got to understand that while it might seem logical that OS 9 and OS X are not that different (only one version number apart, right?) they are totally different. OS X was a total rewrite. As far as I know, down in the guts OS X is as different from OS 9 as it is from Windows.
If OS X is similar in function to anything, it would be the NextSTEP operating system. Not coincidentally, Steve Jobs left Apple to work for Next before he was asked to come bail out Apple.
how does it operate differently?
It is an entirely different codebase from OS 9. It is basically a variant of BSD/NextSTEP, with Apple's proprietary Aqua graphical interface running on top of it. It's quite similar to how all GUIs work on Linux and BSD.
To answer your question thoroughly would require writing a book - a book I'm not really qualified to author.
