Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
But the iPhone 5C offers no such revolution. It is entirely about marketing — it lets people buy into the mystique of owning the latest Apple product without having to pay the traditional Apple price. It’s the first time since the heyday of the iPod that Apple has put its advertising muscle behind something other than the state of the art, and for that reason alone it is a fascinating product.
 
Coordination is a selling point:

If we lived our lives in the movies, everyone would carry an iPhone 5C, and everyone would love iOS 7. Everything about Apple’s new mobile operating system seems perfectly matched to the 5C, and everything is perfectly dramatic — the background out of the box is color-coordinated, the expressive animations that accompany every action are just as bright and eager as the phone’s design, and the entire package exudes happiness and light.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.