I purchased my watch from Apple. I'm an existing Verizon customer. I took it into the Verizon store and asked about the promo for free activation with 3 months free. Initially, they told me that the offer only applied to watches bought from Verizon. But I mentioned that I bought the watch on day one when Verizon hadn't listed it yet on their website. The Verizon rep looked at her computer and said they'd give me the offer. There wasn't much pushback.