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Viewer abandonment rate is shockingly high!

Equivalent to channel surfing. People will click in and click out again because there's little to no penalty for them: it doesn't cost them anything, it's quick to load and it's only ten seconds.

If you had to sit through every video you clicked on (or if it took 10 minutes to download a 30 second clip), people would be pickier about what they clicked on in the first place.
 
Personally, I think that data proves modern video is like selling and idea; if you can't convey the principles of an idea in a minute then it's not going to sell.

As a Pro Photographer, I've seen how quickly people mash through photos online so it's important to get the image right by instinct and be very critical (which confuses me when clients want all 1000+ photos).

If you take viral videos, how do you make them work? Who would have thought Star Wars kid would take off? Or how about "Woman sticks cat in bin" would be seen by A-List celebs? Hard to pin down.
 
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