I think this is good for Apple. More studios should now open their valults to the iTMS if Apple can get past Wal-Marts variable pricing, which the studios want.
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LOS ANGELES - Wal-Mart Stores Inc. is launching its long-awaited online movie download store, entering a market that has yet to catch on with consumers but is expected to grow rapidly.
A "beta" version of the online video store, set to debut Tuesday, will sell digital versions of about 3,000 films and television episodes from all the major studios and some TV networks, including Fox Broadcasting. Wal-Mart will not initially offer content from ABC, CBS or NBC, although the company said it hopes to add shows from those networks.
The nation's largest retailer is using its buying power to beat the prices charged by other download services in many cases, offering films from $12.88 to $19.88 and individual TV episodes for $1.96 4 cents less than Apple Inc.'s iTunes store.