It would be awesome to diehard Apple fans who follow sites like this and represent .1% of the buying population and are going to be the device regardless of what it looks like.
99.9% of the population doesn't care about the leaks, rumors or prototypes.
Apple is going to sell millions of these regardless of what they roll out. I'm sure Tim is WAY more worried about supply lines and production that orchestrating some internet hoax to entertain the small population that are going to be the device on day one anyway.