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It's not true. There's tons of mock ups out there. That was posted before the recent refresh anyway.
 
pure speculation though. it looks like a mac in the ad but it could just be some designer that came up with a mac-inspired nondescript laptop image.
 
The "new" macbook pro that people thought that that could have been was the one that was just recently released back in late February. This article was written before that came out so this theory has been debunked.

Also there is no way that it would be the next macbook pro because there's no way that intel would already have a model of it several months before it's release.

It would more likely be representative of the recently released Samsung 9 Series.
 
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