Apple also seemed to miss an opportunity off the bat of making it easy for people to purchase several Apple Watches and use them together for one synchronized experience. Each Apple Watch is paired to your iPhone (which is where you download apps and control some of its functions). Each iPhone can only be paired with one Apple Watch at a time - which means you can't have an Apple Watch Sport for exercise and an Apple Watch on a steel bracelet for more formal attire. Apple says people should just swap out straps, but I think they are missing the real value of having a diverse set of fashionable products. Anyone who loves watches doesn't just have one, and I truly hope that in due course, Apple makes it comfortable to own more than one Apple Watch without having to own more than one iPhone.