Yeah... the whole procedure is horrendously slow, and probably 99,9% redundant. iTunes on Mac is bad enough, but on Windows it's just pathetic. And it's not the PC's fault, I mean no other application is that slow. Even the mother of all slow launchers, Photoshop, starts up faster than iTunes. You can click the icon and go out to lunch, and with a little luck iTunes will appear on the screen by the time you return. It's just a damn media player, how hard can it be? Windows Media Player launches in like 2 seconds no matter how big your library is. iTunes takes like 30 seconds and once it finally appears, it syncs forever with the iPhone and/or any attached iPods, even when no data has changed. And it hogs more CPU cycles than a frickin' 3D game. To keep iTunes reasonably responsive is an artform of its own, one wrong turn and it's frozen for XX seconds, for no apparent reason. Is this how they want to attract business users with PCs? "Oh yeah, our smartphone works perfectly with Windows. Just install this big ass, slow-as-molasses media player (yes, we consider a media player the perfect platform for handling mail, contacts and calendars) and watch it grind your system to a halt everytime you want to recharge your phone". FFS...