iPad Pro What is “all-screen design?”

[mebehere]

I mean, I know they’re saying smaller bezels. But the description makes no sense at all. The original iPhone had an “all-screen design.” I mean, the screen is the screen. It’s all there.

And my iPad Pro‘s screen doesn’t take up the entire front of the device. Because of the bezels.

Marketing lingo is stupid sometimes.

 

[cupcakes2000]

It means that a large percentage of the front of the device is taken up by the screen. As tech progresses that percentage grows. Hence the term was as applicable on the original iPhone as it is now, and as it will be into the future if bezels continue to diminish.

It’s not referring to the screen itself, rather design of the entire product.

 

[Isengardtom]

It's a marketing term: nothing more, nothing less

 

[cupcakes2000]

It's a marketing term: nothing more, nothing less

Yes it’s a marketing term, but it’s also an accurate description of the device. Like ‘always on display’ is also a marketing term. But the display is always on - so it’s also a description.

 

[T'hain Esh Kelch]

Yes it’s a marketing term, but it’s also an accurate description of the device. Like ‘always on display’ is also a marketing term. But the display is always on - so it’s also a description.

But there are no phones on the market that are all-screen, so far, as they all have a small bezel. It is a marketing term, not a correct description.

 

[sracer]

Yes it’s a marketing term, but it’s also an accurate description of the device. Like ‘always on display’ is also a marketing term. But the display is always on - so it’s also a description.

If there are bezels on a device then it isn't "all screen".

You are welcome to continue to believe that though. That's what marketing does... convince the customer to believe something that isn't true by redefining words. 😉

P.S. it ISN'T like "always on display"... because devices that claim to be "always on" can indeed be set to be "always on". An "all screen design" is either all screen or it isn't. If it isn't, it can't be adjusted to be.

 

[bondr006]

Well, IMO it is accurate as both a description and a marketing term. There are no buttons or any other physical controls except for the screen. The bezels are only a frame and not a functioning part of the front. So without any buttons or other controls on the front, it is proper and accurate to say the device front is all screen.

No buttons or other physical controls. All screen....

 

[cupcakes2000]

If there are bezels on a device then it isn't "all screen".

You are welcome to continue to believe that though. That's what marketing does... convince the customer to believe something that isn't true by redefining words. 😉

P.S. it ISN'T like "always on display"... because devices that claim to be "always on" can indeed be set to be "always on". An "all screen design" is either all screen or it isn't. If it isn't, it can't be adjusted to be.

Yep, a millimetre or 2 of bezel does mean in actuality it's not all screen.
I'm sure you know that I'm aware of that, and that you are being pedantic with it.

Marketing is always attributed to other peoples stupidity, which in itself is a stupidity; but unlike buying a MacBook Pro (which doesn't make one a Pro), quibbling about the fact that it's called an all screen device, whilst being as close a practically possible to it isn't, in fact, duping the masses. Literally all screen would be a terrible idea from a usabilty perspective, as I would imagine you well know.

 

[Ludatyk]

Literally all screen would be a terrible idea from a usabilty perspective, as I would imagine you well know.

I don’t know about that. I would love the idea of having an all-screen iPad… majority of the time I’m using my iPad with a dock at the desk OR with a Magic Keyboard.

And in my case… the bezels seem like a hinderance. However, I’m sure everyone have a different perspective on the matter.

 

[spiderman0616]

It's kind of like "all day battery life". Marketing.

 

[fwmireault]

I agree that qualifying iPads as all screen design is a marketing term that isn't entirely accurate. Even bezels would be more accurate, but yeah it's not as attractive on a marketing standpoint.

That said, I think that given the size of iPads, they will never have the same definition of all screen design than, say, iPhones, because you need space to hold the device without unwanted touch interactions. Maybe they will trim slightly the bezels in the next few years (like the Samsung Tab S8), or improve the software to ignore these unwanted contacts with the touch screen, but until then, all screen design on iPad will always mean thicker bezels than on iPhones (that you can grip easily), or Macs (that you don't grip at all).

 

[HobeSoundDarryl]

As others have said, marketing term. FYI: no matter what you try to do, you'll also find it is not "magical." You'll find no fluid to pour or even move in "Liquid Retina" and "all day battery life" will or will not work depending on how you define a day. "More powerful than fastest Wintels" will only actually play out if it is measured however it was measured by Apple Marketing to be able to spin such stuff and probably not break truth in advertising laws (even some of the biggest fans on YouTube channels are struggling to replicate whatever was used to drive the charts shown at the launch).

Marketing uses key words like may, up to, could, potential, etc to spin incredible claims but the (let the) buyer (beware) has the responsibility to recognize potential spin from reality. "All screen design" comes down to how one defines screen. They might also claim "all screen phone."

Similarly, "unlimited" usually has many limits, "infinite" is usually finite, wireless speed potentials commonly slung are nearly impossible to replicate in reality, 5GE is not 5G, "your milage may vary", "service may be throttled", "<medicine> may not work", "past performance is not indicative of future performance," etc.

But let's leave the best poke to the master... George Carlin...

In only 10 minutes, he shreds the entire spin:reality landscape. Did anyone do truth humor better?

 

[Reggaenald]

It means that the screen is by far the biggest part of the surface and the only visible interaction method.

I’d say if it wasn’t just a marketing term.

 

[spiderman0616]

It means that the screen is by far the biggest part of the surface and the only visible interaction method.

I’d say if it wasn’t just a marketing term.

Exactly. You ONLY interact with the screen using gestures. No Home button or anything else. Doesn't mean the entire device has to be made of active pixels. Way better than saying smaller bezel design or no home button design.

 

[cupcakes2000]

Exactly. You ONLY interact with the screen using gestures. No Home button or anything else. Doesn't mean the entire device has to be made of active pixels. Way better than saying smaller bezel design or no home button design.

I don’t know. Going by some people’s expected definition of ‘all screen design’, it has to literally be all screen. I suppose when you turn it over there is a screen there too? Or else I’m sure it’s just ‘redefining words’, and apples marketing team have duped me again.

 

[Crow_Servo]

I want it to be all screen. No power button, no charging port, no speakers. Just screen. I also don't want it to function. Circuits and batteries aren't screens. Don't trick me into all that crap. Just give me a screen and call it a day.