Yao Ming is such a hot ticket does he promote Macintoshes in China. Does that mean more international Mac users. Woo hoo. Look at some of the crazy stuff http://www.yaosays.com
They don't offer shirts in Yao's size, unless you want to see his navle.
I think that Apple will have a hard time breaking into China in mass. Import laws and tarrifs are stiff. The only outlet with in China is Hong Kong, which makes sense, but I would guess that this causes a bit of a problem in distribution.