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iemcj

macrumors 6502
Original poster
Oct 31, 2015
488
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They showcased it with a cinematographer filming a movie set in a shop. In that situation, yes I totally see it as a time saver.

But what is the ACTUAL use case for 99.9% of people? Anyone even halfway serious about media creation is going to be using dedicated gear and mics, not there phone. I don't see the vast majority of people who are recording spontaneous videos of their kids mucking around with that stuff either.

It's an honest question as it seems more of a solution in search of a problem. Am I missing something on this?
 
this is better than a dedicated mic because if you put a shotgun on it then you simply don't have the environmental sound, you don't even get stereo.

The latest external microphone accessories from Sony are doing the same thing, instead of some physical pickup pattern they just stick an array of mics on it so that you are able to change the pickup pattern on the fly. Audio Mix is just the next step, you can have that but also choose the pattern after you shot the video.

The use case is that, the videos you shoot with the iPhone 16 Pro will now have better audio, that's the use case.
Better is better, it doesn't have to be used in the Hollywood to count as a use case.
 
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Better sound quality is the actual use case, natch.

Though it’s probably true most parents won’t use it - because most would prefer to hear their children less.

A kid-canceling audio button would make the Pro models instant best-sellers.
 
Social media creators, TikTok, YouTube, etc.
If you want to do even reasonably well on YT, sound quality is a non-negotiable. I imagine TT is similar. The number of people that make money off these platforms (or try very hard to) would likely surprise you. These features are incredibly attractive to that cohort.
 
It took up some time and sounded impressive to someone (maybe) at the event. But the vast majority won’t care.
 
I won’t know until I’ve had the phone for a bit.

Over the years there have been a fair few features that blew my mind at the keynote, and I eagerly tried out as soon as I got the phone, but in the end found that I very rarely if ever used in real life.

On the other hand, there have been features that didn’t excite me at all when announced (if I even noticed them at all), that ended up being bit QoL improvements or things I ended up using all the time.
 
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