The iPhone 8 shows Apple is interested in keeping an iPhone at that price point. What will $699/$799 new iPhones look like going forward?
The iPhone 8 shows Apple is interested in keeping an iPhone at that price point. What will $699/$799 new iPhones look like going forward?
The iPhone 8 shows Apple is interested in keeping an iPhone at that price point. What will $699/$799 new iPhones look like going forward?
They are phones that age as the newer iPhones supersede. Eventually, like all iPhone models, they will be phased out of the line up and the next iPhone takes its place. The iPhone 7 and 8 will likely be discounted as usual next year and move down the line when the 2018 iPhones are announced.
The point is that Apple made a new model (iPhone 8) at the old high end price point and introduced a new higher price point phone (iPhone X). Do we think Apple will make another "new" iPhone in 2018 at the $699/$799 price or will it just be a discounted iPhone X?