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Best I don't answer as Mrs AFB might read my posts! Hard to say really as I haven't bought anything from Apple in a while. But if I had to guess defiantly less than 1%.
 
My wife and I don't upgrade often - 3 to 5 years for our laptops and every 2 to 3 years for our phones and watches. So it works out to a small number - maybe a fifth of a percent or so.
 
it varies like eg last yearI got a Mac Studio and Studio display, and then there are the years in-between.
My best guess is on average maybe 1%
 
Curious what % of your income (gross) you annually spend on Apple products.

No need for specific numbers

I would say for me, would average ~1% or so
Probably less than you if not 0%.

This year is a little different than normal, I sprang for a 2TB iCloud sub in May and have spent around $190 for a battery for a 6 Plus and my son's SE2.

I suspect though you are probably meaning how much outlay for new Apple products and I can't help you there. I'm typing this on a 2009 MacPro running Mojave and the youngest device in the house (my 11 Pro Max) is circa 2020. Plenty of Macs in the house of early Intel and PowerPC vintage though.

My outlay for older Apple devices is much less than what people pay for new stuff.

I do have an 2022 13" MBP M2 and a 2015 MBP, but those are work Macs and not mine.
 
Probably like <0.5% with most years 0%
I only buy when something breaks or becomes seriously unusable.
 
less than 1% this year, counting both my phone and my wife’s.

Last year was a different story though.
 
Totally depends on the years, but probably an average of 0.3% or less if I had to guess.

For services and subscriptions, just a 2TB iCloud+ storage sub, iTunes Match, and Apple Arcade, so about 0.1% for that.

For iPhones, I keep mine for a long time, and most of the Macs I buy were used, so not full price.


Ironically, when I made less money many years ago, I spent a lot more money on Apple products than I do now.

Seems like as time goes on, there has been less reasons to upgrade to a new device than 15-20 years ago.

Now that I am thinking about it, almost all of my family's daily used Apple devices are now over 10 years old.

Over 10 years old:
2006 Mac Pro 1,1
Late 2011 17" MBP
AirPort Express
Five AirPort Extreme 6th gen basestations
Mid 2012 MBA
Late 2012 iMac
Two Late 2013 iMacs

Less than 10 years old:
2015 ATV4
iPhone 13 Mini
2020 M1 MM
iPhone SE3 2022
2022 ATV4K3
2023 M2 Pro MM

I have other Apple devices that I sometime use, but not what I would consider "daily used".
 
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In 2020 I bought my first Mac since 2015, and ordered it with BTO upgrades. That came to around 6%. Since then, zero.

Edit: Forgot my 2022 SE, which was <1%.
 
Curious what % of your income (gross) you annually spend on Apple products.

No need for specific numbers

I would say for me, would average ~1% or so

Serious question, not trolling: are you benchmarking this for FIRE purposes? Or something else?

And a random thought...a common rule of thumb is that housing costs should not be more than 30% of one's annual income. So is a 1% tech spend an aggressive or a conservative level?
 
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