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macrumors 6502
Original poster
Especially at the beginning, where it says "adding citations ... etc"
http://www.apple.com/findouthow/iwork/#pages-citation
And what font is that?
If I was a gambler I would bet that all apple videos would be made using Final Cut Pro. As to the font used, I cannot say but someone else can quote that for sure.
WhatTheFont thinks it's probably Myriad. And I would bet it's Apple's Myriad.