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What's the deal with Apple brand Cases not being in stock?
- Thread starter turboxt
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The Michigan Avenue store in Chicago easily had 50 out on the floor (possibly more) last night.
Until they release internationally I expect this to be an issue. I was in the store and managed to find a few instock so I grabbed one. If I didn't want to use it myself so darn bad I would have taken it to eBay like so damn many have. Low supply, high demand.
Couldn't find the cases anywhere in the DC area myself. So I placed an order for the official Apple case on the Apple store website on 22 April 2010, and only tonight has the status changed to "Prepared for Shipment." Seems like a long wait from getting the iPad on 30 April, but it wasn't really that bad.
Well if they can build that many iPads, then logic would have said to ramp up on the cases as well. In the end I think that Apple did not realize that their case would be one of the better ones out there - despite some of the negative comments made by some.
Last night Aventura Mall (between Ft Laud and Miami) had about 80 units, an entire vertical column of the case/accessories part of the store
Last night Aventura Mall (between Ft Laud and Miami) had about 80 units, an entire vertical column of the case/accessories part of the store
Finding out it takes lots of phone calls to the local Apple Stores to get lucky enough to find them in stock. And even some pleading when they only have one left to have them hold it for you as you battle rush hour traffic from Reston to Fair Oaks. The traffic gods were with me both coming and going - in under an hour RT I finally got one!
Now on to the Camera Connector Kit! LOL
I think they're just concentrating on producing enough iPads and not really focusing on cases, since the iPads is where they will profit the most. Look at it this way, would you rather have a case and no iPad or a iPad, but no case. There's substitutes for Apple's case right now and I say just buy one of those, or just wait a little longer and have the case shipped to your house in a week or so.
For Apple this may be true, but in "normal" retail the profit is in the accessories...
It is not like Foxcon is making the case however. And given the war chest of over $2B US Apple can crank up the production of the accessories. Though with the bad rep that the camera kit had on the iPod - Can understand Apple's reluctance to produce too many.
Add to that IMO is Apple building up supplies for the international launch in just 20 days. They are in a tough position I think. Supply the US market demand, or finally meet up pent up demand internationally for the iPad and accessories.
I think case studies down the road will show that Apple probably thought that the iPad was going to be just slightly a bigger success than the iPhone given the price points of the iPad. Surprise!
Again Apple came up with another product that we never knew we could live without.