No bonus either way. The same warranty applies, as well as the same price and accessories. The only difference is that the transaction will be handled by an Apple employee, who in my experiences actually knows about the phone, but knows squat about the rate plans and service, and the exact opposite for buying from AT$T. I have done both and this is my experience. Also, when you have issues, AT$T will refer you to the Apple store or CSR anyway, they really don't support this device and you get the Apple store experience (which be something). When I bought from AT$T they did everything without concern for me, just getting the transaction completed, whereas the Apple employee, even asked me to cut the shrink wrap and open it myself, as he said some people get such a kick out of actually opening the package for the first time, just little considerations like that. Apple store will likely have more available as well. Now buy the accessories fro AT$T and they will warrant them for 1 year, whereas Apple will refer you to manufacturer for issues.