Whats the friggin word for... desirable, collectable etc.

[MacBoobsPro]

I hate these mental blocks

Anyhoo I am trying to write a passage about a piece of artwork and can't think of the word I need.

I am trying to say the artwork is used to make the item desirable so that the person keeps the item instead of throwing it away. 'Keepable' if you will But what is the word I am missing?
The passage reads:

A promotional item that acts both as a contact reference and appointment card for a professional hairstylist.

The artwork is used to make the item ...

 

[rdowns]

keepsake?

 

[Lau]

I know exactly the kind of word you mean but I can't think of it either.

Could you say something like "The artwork used makes the item something worth treasuring" instead?

 

[richard.mac]

antique, collectable, vintage, heirloom? ctrl+cmd+D to the rescue!

 

[MacBoobsPro]

keepsake?

Boom... I think you've got it!

Cheers guys. I initially went with 'more desirable and less disposable'.

Keepsake is spot on. Thanks rdowns.

 

[PlaceofDis]

appealing?

 

[mooncaine]

(Our, My, The) artwork transforms this [item] into an appealing keepsake your future clients will hold on to, a happy reminder of your business's name and contact information.

 

[whooleytoo]

I am trying to say the artwork is used to make the item desirable so that the person keeps the item instead of throwing it away. 'Keepable'
...
The artwork is used to make the item ...

...very very sticky?
...highly addictive?
...worth enormous amounts of money on the black market?
...release all the right pheromones?

 

[redAPPLE]

antique, collectable, vintage, heirloom? ctrl+cmd+D to the rescue!

macque? macable?