I got my first iPhoto book on Wednesday. It's a medium softcover with 20 pages. It looks nice, but I'm not terribly impressed with the quality of the printing. I used high resolution (5 MP) pictures, which I've printed on my photo printer with great results, and they came out looking a little grainy in the iPhoto book. Aside from that, it looks great, and for $10 it was worth the money. It does have an Apple logo on the back of the book, along with "Made on a Mac." Both are pretty small, and don't look tacky or anything. I'm interested to see what the large hardcover book is like, and may order one after my next vacation when I've got a bunch of new pictures for it.