When do we start getting reviews of new iMac?

[Rogifan]

Just curious when we might start seeing reviews of the new iMac on the Verge, c|net, WSJ, etc. Don't reviews normally come out right before the product goes on sale?

 

[Siderz]

When they've bought it and reviewed it.

Probably in a week to a month.

 

[tredstone]

I wonder if maybe the major sites have gotten their hands on it already and have an embargo on releasing reviews till midnight?

 

[All Taken]

When they've bought it and reviewed it.

Probably in a week to a month.

Often selected media outlets receive units before release for review. This is what the OP is referring to.

 

[Siderz]

Often selected media outlets receive units before release for review. This is what the OP is referring to.

This is Apple we're talking about.

Do they even need a review to sell a few thousand devices?

No. They don't care what reviewers say.

 

[phoenixsan]

I would say.....

maybe Macworld Labs (MacWorld) will go out with a review in 7-10 days after release

 

[Onimusha370]

probably 3:47 UK time, if last years anything to go by.

really though, i'd guess there will be a load of reviews coming this weekend

 

[Rogifan]

I believe the iPhone 5 reviews came out on Wednesday (night?) and presale was that Friday. So maybe we'll get some tonight?

 

[All Taken]

This is Apple we're talking about.

Do they even need a review to sell a few thousand devices?

No. They don't care what reviewers say.

Stop being pedantic, it's common for Engadget, allthingsD etc to get them early - regardless of 'need'