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Which store? I think hours vary slightly if the Apple store is in a mall or located on 5th ave.
 
Damn, any idea when they start doing reservation system? Wondering how online availability translates to in store availability

If you buy a phone for store pickup online it will be held for you at the store once you get the email that it is ready for pick up.

I have heard others here say that the website showed that a certain model showed as available for in store pickup (if purchased online) but they were not able to walk in and buy the same model.
 
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