When Will Apple Announce the iPhone 17 Event?

[MacRumors]

It is now mid-August, meaning that Apple's annual iPhone event is just around the corner.

This year, Apple is expected to unveil the iPhone 17, the all-new iPhone 17 Air, the iPhone 17 Pro, and the iPhone 17 Pro Max.

Here are some of the key rumors for those devices:

• iPhone 17: Same design as iPhone 16, but with an A19 chip, a larger 6.3-inch display, an upgraded 24-megapixel front camera, and possibly 120Hz support.
• iPhone 17 Air: All-new model with an ultra-thin and lightweight design, 6.6-inch display, A19 chip, 12GB of RAM, single 48-megapixel rear camera, 24-megapixel front camera, single speaker, and an optional battery case.
• iPhone 17 Pro: A redesigned rear camera bump with a trio of 48-megapixel cameras, an aluminum frame, an A19 Pro chip, 12GB of RAM, an orange or copper color option, and potentially a vapor chamber cooling system.
• iPhone 17 Pro Max: All of the iPhone 17 Pro features listed above, plus a slightly thicker design for a larger and longer-lasting battery.

We are still waiting for Apple to announce the iPhone 17 event, which is rumored to take place on Tuesday, September 9. If that timing is accurate, then the most likely date for Apple to announce the event with one of its clever taglines would be Tuesday, August 26, as the company typically provides two weeks' notice.

Of course, these dates are not official yet.

Since 2020, iPhone event videos have been pre-recorded, but in recent years Apple has invited select reporters to the Steve Jobs Theater to watch the video in person. Afterwards, attendees receive hands-on time with the new devices.

The table below provides an overview of dates for the last six iPhone events, with 2020 and 2021 being outliers due to the height of the COVID-19 pandemic.

iPhone Series	Announcement Date	Event Date	Delta (Days)
iPhone 16	Monday, August 26, 2024	Monday, September 9, 2024	14
iPhone 15	Tuesday, August 29, 2023	Tuesday, September 12, 2023	14
iPhone 14	Wednesday, August 24, 2022	Wednesday, September 7, 2022	14
iPhone 13	Tuesday, September 7, 2021	Tuesday, September 14, 2021	7
iPhone 12	Tuesday, October 6, 2020	Tuesday, October 13, 2020	7
iPhone 11	Thursday, August 29, 2019	Tuesday, September 10, 2019	12

Article Link: When Will Apple Announce the iPhone 17 Event?

 

[Love-hate 🍏 relationship]

im hesitant to upgrade from a 13 pro . I want a real generational leap in the camera department, and amazing battery life

 

[smilyfox]

How much will it cost?

 

[Palindrom]

im hesitant to upgrade from a 13 pro . I want a real generational leap in the camera department, and amazing battery life

Get a 15 Pro Max then

 

[Love-hate 🍏 relationship]

Get a 15 Pro Max then

the form factor hurts my hands

 

[decypher44]

Looking forward to the 17 Pro. Currently have the 14 Pro, and is the longest time I’ve stuck with one model. Not super interested in the camera stuff, as I don’t get all that creative and rarely record any video. I’m actually most excited about finally ditching the last lightning connected device! Haha

 

[Kylo83]

We know it’s September 9th

 

[jayducharme]

Since 2020, iPhone event videos have been pre-recorded, but in recent years Apple has invited select reporters to the Steve Jobs Theater to watch the video in person.

I miss the live presentations. The videos are humorous and slickly produced, but seeing the presentation live was to me more engaging. The presenters were in front of an actual audience who could respond in real time.

 

[Sammael]

smilyfox:
“How much will it cost?”

17 and 17 Air: Arm
17 Pro: Leg
17 Pro Max: First born

 

[coolkid93]

I love how this is so important on news of the day

 

[bmark]

People are more excited for Christmas than the next iPhone 17 event!

 

[dustin_]

looking forward to this announcement. hoping it leads to the 15 pro refurb price dropping a bit before i finally pull the trigger.

 

[jz0309]

So 9, Sep 16... I don't really care.
It'll be exciting as I look to possibly upgrade my 13PM and maybe my Ultra 2, all depending on features announced

 

[WarmWinterHat]

im hesitant to upgrade from a 13 pro . I want a real generational leap in the camera department, and amazing battery life

I preferred the camera on my 13 pro over my 16 pro, personally.

 

[The_Martini_Cat]

the form factor hurts my hands

Wait and see if the rumors are true that the 17 Pro has the same camera characteristics as the Max. I'm considering upgrading from the 15 Pro Max to the 17 Pro myself, just to get a longer optical zoom and larger megapixel sensor. The Pro Max is a bit big for my hand🍸😸, but I think any pain is coming from the mouse. It's always a cat and mouse game!🍸🙀

 

[subjonas]

I can’t wait for the announcement of the announcement of the announcement of the announcement of the iPhone 17!

 

[19callum93]

This is the most excited I have been in years, with the release of iOS 26 and iPhone 17. Feels like we are actually getting decent upgrades this year to software/hardware.

 

[switz]

We have to hope reality is close to the vaporware promises....

 

[SFjohn]

im hesitant to upgrade from a 13 pro . I want a real generational leap in the camera department, and amazing battery life

Upgrade to an iPhone 17 Pro Max. It will have the most advanced cameras all around and by far the best battery life. That’s what I will be doing this year. 👍🏻

 

[AF_APPLETALK]

I miss the live presentations. The videos are humorous and slickly produced, but seeing the presentation live was to me more engaging. The presenters were in front of an actual audience who could respond in real time.

I completely agree, but my thoughts are that they probably can't make much of a show out of incremental updates

 

[SFjohn]

Wait and see if the rumors are true that the 17 Pro has the same camera characteristics as the Max. I'm considering upgrading from the 15 Pro Max to the 17 Pro myself, just to get a longer optical zoom and larger megapixel sensor. The Pro Max is a bit big for my hand🍸😸, but I think any pain is coming from the mouse. It's always a cat and mouse game!🍸🙀

Hi there, IMHO: Get the 17 Pro Max, the battery life will be significantly better than downgrading to the Pro… Don’t let your mouse hurt your battery life of your iPhone. Perhaps try a trackpad? That’s what we use, and I can’t imagine going back to a mouse for many reasons, one which you mentioned… all the best to you. 🫶🏻

 

[Alex.ne]

I miss the live presentations. The videos are humorous and slickly produced, but seeing the presentation live was to me more engaging. The presenters were in front of an actual audience who could respond in real time.

Idk...I used to love live presentations but after 4 years of current format, when I watch old presentations, they are kinda cringy.

 

[Love-hate 🍏 relationship]

Wait and see if the rumors are true that the 17 Pro has the same camera characteristics as the Max. I'm considering upgrading from the 15 Pro Max to the 17 Pro myself, just to get a longer optical zoom and larger megapixel sensor. The Pro Max is a bit big for my hand🍸😸, but I think any pain is coming from the mouse. It's always a cat and mouse game!🍸🙀

Im kinda doubtful about those rumors tbh, I hardly see apple giving parity on pro and max for this very feature . But who knows

 

[Love-hate 🍏 relationship]

Upgrade to an iPhone 17 Pro Max. It will have the most advanced cameras all around and by far the best battery life. That’s what I will be doing this year. 👍🏻

Too big

 

[Baritone_Guy]

Current 16 Pro user. I am all in on the Air. I am totally the target demographic. Just hope the screen is technically close to the Pro models.