iPhone 18 Pro and iPhone Ultra: When is the Next Apple Event?

[MacRumors]

July is nearly over, meaning that Apple's annual iPhone event is fast approaching. Below, we look back at when Apple typically announces iPhone events.

This September, Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and an all-new foldable iPhone that will reportedly be named the iPhone Ultra. The regular iPhone 18, a lower-end iPhone 18e, and the iPhone Air 2 are not expected to be announced until around March 2027, as part of a new split-up launch strategy.

• Related: iPhone 18 Pro Launching in Two Months With These 12 New Features

We are still waiting for Apple to announce the iPhone 18 Pro and iPhone Ultra event. In his newsletter last month, Bloomberg's Mark Gurman said September 8 or September 9 are the most likely dates for the event. If that proves to be accurate, then the most likely dates for Apple to announce the event would be Tuesday, August 25 or Wednesday, August 26, as the company typically provides two weeks' notice.

Since 2020, iPhone event videos have been pre-recorded, but in recent years Apple has invited select reporters to the Steve Jobs Theater to watch the video in person. Afterwards, attendees receive hands-on time with the new devices.

The table below provides an overview of dates for the last six iPhone events, with 2020 and 2021 being outliers due to the COVID-19 pandemic.

iPhone Series	Announcement Date	Event Date	Delta (Days)
iPhone 17	Tuesday, August 26, 2025	Tuesday, September 9, 2025	14
iPhone 16	Monday, August 26, 2024	Monday, September 9, 2024	14
iPhone 15	Tuesday, August 29, 2023	Tuesday, September 12, 2023	14
iPhone 14	Wednesday, August 24, 2022	Wednesday, September 7, 2022	14
iPhone 13	Tuesday, September 7, 2021	Tuesday, September 14, 2021	7
iPhone 12	Tuesday, October 6, 2020	Tuesday, October 13, 2020	7

Article Link: iPhone 18 Pro and iPhone Ultra: When is the Next Apple Event?

 

[iMac The Knife]

I'm sure there will be all sorts of interesting things to talk about, regarding the "new" iPhone 10.8. I kid, I kid. I am excited to hear about the Apple foldable.

 

[UltimaKilo]

I wonder if Apple’s usual October event gets pushed back to November (which is rare)?

 

[klasma]

It's puzzling that Apple doesn't announce when they'll do the announcement.

 

[Nyx1]

Event date probably 1 September

 

[blairh]

I believe the keynote will take place on Tuesday September 8th.

 

[MayaUser]

So we dont know...sometime is Sept...got it

 

[winxmac]

8th September 2026 or 14th September 2026

 

[Anaxarxes]

July is nearly over, meaning that Apple's annual iPhone event is fast approaching. Below, we look back at when Apple typically announces iPhone events.

This September, Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and an all-new foldable iPhone that will reportedly be named the iPhone Ultra. The regular iPhone 18, a lower-end iPhone 18e, and the iPhone Air 2 are not expected to be announced until around March 2027, as part of a new split-up launch strategy.

• Related: iPhone 18 Pro Launching in Two Months With These 12 New Features

We are still waiting for Apple to announce the iPhone 18 Pro and iPhone Ultra event. In his newsletter last month, Bloomberg's Mark Gurman said September 8 or September 9 are the most likely dates for the event. If that proves to be accurate, then the most likely dates for Apple to announce the event would be Tuesday, August 25 or Wednesday, August 26, as the company typically provides two weeks' notice.

Since 2020, iPhone event videos have been pre-recorded, but in recent years Apple has invited select reporters to the Steve Jobs Theater to watch the video in person. Afterwards, attendees receive hands-on time with the new devices.

The table below provides an overview of dates for the last six iPhone events, with 2020 and 2021 being outliers due to the COVID-19 pandemic.

iPhone Series	Announcement Date	Event Date	Delta (Days)
iPhone 17	Tuesday, August 26, 2025	Tuesday, September 9, 2025	14
iPhone 16	Monday, August 26, 2024	Monday, September 9, 2024	14
iPhone 15	Tuesday, August 29, 2023	Tuesday, September 12, 2023	14
iPhone 14	Wednesday, August 24, 2022	Wednesday, September 7, 2022	14
iPhone 13	Tuesday, September 7, 2021	Tuesday, September 14, 2021	7
iPhone 12	Tuesday, October 6, 2020	Tuesday, October 13, 2020	7

Article Link: iPhone 18 Pro and iPhone Ultra: When is the Next Apple Event?

I dont' remember any August event... Are these dates correct?

iPhone 17: Announced September 9, 2025 (Released September 19, 2025)
iPhone 16: Announced September 9, 2024 (Released September 20, 2024)
iPhone 15: Announced September 12, 2023 (Released September 22, 2023)
iPhone 14: Announced September 7, 2022 (Released September 16, 2022)

EDIT: aaaa announcement of the announcement... Wow.

 

[N0ughtsAndCr0sses]

If i come back two hours later and I don’t see 3578 comments here

I swear god, man 🤣🤌🏻🤌🏻

 

[iamgalt]

I wonder if Apple’s usual October event gets pushed back to November (which is rare)?

If they have an October event this year, why would they push it back to November?

 

[svish]

Might be most probably on 8th September. Looking forward to seeing the new foldable iPhone.

 

[JGIGS]

I'd like to buy an accent colour for my next iphone and that blue and purple are not enticing me. Hopping my 12 pro can make it till the iphone 20 release.

 

[Taq'aix]

What a dumb article.