What are those doing that have VZW and have multiple upgrades on a family plan? The cost of full retail is ok if you have 1 line, but multiple lines can get expensive to retain unlimited data.
A co worker has always had all the lines in his family plan eligible for upgrade all at once at around Christmas. So every 2 years that's part of their Christmas present, be able to pick out new phones.
He asked me my opinion on this because he would like to retain unlimited data on each line(4 lines). He was used to paying $200'ish per line to upgrade which he never had a problem with now to retain unlimited data the cost is $700'ish per line. I told him since Christmas is some time away you might be able to pick up VZW iPhone 5's used for less but still more than 2X more than he was used to spending.