They irritate me only because I think they pretty much do everything a Mac commercial could and should be doing. The funny thing is that everything they're talking about doing is done right out of the box with a Mac but I'm pretty sure some of the tasks require some extra software in the PC world. It seems like HP is going out of their way to be the Apple of the "PC" market. I do like the Nightmare font that they use. You know that the average consumer will see it and immediately think that HP machines give them everything they need for their digital life because HP does a great job in getting it all across...even if some if it is a stretch. Apple's ads don't really do more than a high-level comparison of Mac vs PC. Just sayin....