I can answer my own question: Anybody who wants to buy music, videos, or TV shows.
But it struck me as interesting to see juxtaposed ads for TV shows, in one of Apple's weekly e-mail messages, that are targeting different age groups. Perhaps they aren't that far apart, but enough to make me notice.
I hadn't thought about it before, but perhaps iTMS would sell more if it had some kind of "my iTunes" setting so the front page of the store would skip genres and categories you aren't interested in. If you are 16, your tastes are likely to differ from somebody who is 36, or 56, and Apple is trying to sell to everyone with the same store home page and same e-mail.
The MiniStore takes a step in that direction, by looking at what's in your playlists, but they are still "wasting" some of their ad space showing you the "wrong" items in the store and in e-mail.
But it struck me as interesting to see juxtaposed ads for TV shows, in one of Apple's weekly e-mail messages, that are targeting different age groups. Perhaps they aren't that far apart, but enough to make me notice.
I hadn't thought about it before, but perhaps iTMS would sell more if it had some kind of "my iTunes" setting so the front page of the store would skip genres and categories you aren't interested in. If you are 16, your tastes are likely to differ from somebody who is 36, or 56, and Apple is trying to sell to everyone with the same store home page and same e-mail.
The MiniStore takes a step in that direction, by looking at what's in your playlists, but they are still "wasting" some of their ad space showing you the "wrong" items in the store and in e-mail.
