Although I love watches and have several pretty nice ones (one Patek, two Rolexes, etc), I really think the Apple Watch price is quite burdensome.
Consider this: with a mechanical non-smart watch you could use for 10-40 years without it going out of style but with an Apple Watch, the maximum use case is maybe 3-4 years and out of style within 2 years.
So if you consider that a $15000 Rolex could be used reasonably for 30 years, that's about $500 per year with the value of the watch after 30 years likely still high whereas the stainless steel $1000 Apple Watch can be used reasonably for 3 years ($333 per year) with the value of the watch dropping probably drastically after 3 years.
Unfortunately the Sport version is not desirable but given its toyish looks, it's quite a bit more than other similar looking watches.
Consider this: with a mechanical non-smart watch you could use for 10-40 years without it going out of style but with an Apple Watch, the maximum use case is maybe 3-4 years and out of style within 2 years.
So if you consider that a $15000 Rolex could be used reasonably for 30 years, that's about $500 per year with the value of the watch after 30 years likely still high whereas the stainless steel $1000 Apple Watch can be used reasonably for 3 years ($333 per year) with the value of the watch dropping probably drastically after 3 years.
Unfortunately the Sport version is not desirable but given its toyish looks, it's quite a bit more than other similar looking watches.