Stanford shopping center, at 6:30 (store opens 8:00) I showed up and was 14th in line. Got what I wanted, but it took over 35 minutes to work through about 10 reservation holders and the 13 ppl ahead of me. I started pretty fast, 2-3 minutes per person, then it took over 15 minute for me to go in after #13. Took five minutes inside, was out by 8:40.
There were only about 15 ppl BEHIND me by 08:00, so demand today was a FRACTION of what it was last year for the X launch. Either ppl aren't interested, or it's not enough of an upgrade, or everyone ordered online in advance.
Oh, and if you wanted a WATCH, it was walk in at any time, no waiting.