Agreed.
I have mixed opinions on this one. Apple's "pink" shades of covers/cases this year are pretty awful. I wouldn't buy a device in those shades. And realistically, I end up having to case my phone anyway because it's so damn slippery, so it hardly matters what color the metal ends up being.
That said, damn near every device accessory I have is pink or purple. So I'm just the sucker they hope will fall for this scheme! Honestly, though, if they're going the color route, I doubt pink would be their only choice, or even their first choice. A Project (RED) phone seems more likely to sell.
In the end, meh. I won't be upgrading next year anyway, regardless of color. And I like turtles.