Why a $7,000 Difference?

[Caliber26]

I'm seeing that there's a $7,000 difference between both these models, but why? Is the bracelet worth that much or am I totally missing something here?

 

[Brien]

Because status symbol.

 

[Tsuchiya]

That is...a good goddamn question.

 

[lakaiordie]

its made from unicorn leather, duh.

 

[gcrr]

It just has a little more gold in it, LOL

 

[Dwalls90]

The modern buckle has gold parts in it?

 

[douglasf13]

I'm seeing that there's a $7,000 difference between both these models, but why? Is the bracelet worth that much or am I totally missing something here?

Look at the gold clasp on leather strap. It probably has half as much or more gold as the Watch itself.

 

[gcrr]

Imagine if they were selling platinum watches.

 

[KPOM]

Welcome to the world of fine jewelry. Markups are huge.

 

[Caliber26]

Look at the gold clasp on leather strap. It probably has half as much or more gold as the Watch itself.

Yeah, I did notice that the strap has the clasp but never thought that (relatively) small piece could almost double the price of the watch. That's insane.

 

[Solver]

If you have to ask, you are not the customer for this fine upscale limited edition accessory symbol.

 

[douglasf13]

Yeah, I did notice that the strap has the clasp but never thought that (relatively) small piece could almost double the price of the watch. That's insane.

Jewelry markup is crazy, but think about this. The Steel Watch probably has $2 worth of steel in it, and it's $549. The Edition with that strap likely has at least $2K worth of gold in it, so maybe it isn't so bad of a deal? LOL

 

[JayLenochiniMac]

You're missing the fact that a large part of it is nothing more than a markup.

 

[steve knight]

its made from unicorn leather, duh.

harvested by a virgin maiden. thats even more rare.

 

[mackinmike]

for a sec there i thought it was april 1st. talk about marking this up like apple is a luxury swiss watch maker. i guess they are trying to insert themselves into likes of LV, Chanel, etc.

 

[steve knight]

But they used maybe 600 in gold so that should justify it.

 

[puma1552]

$7000 seems like a bizarre number to choose for the markup.

$7k for a leather band, and doing so in plain sight. It's one thing to pay an insane markup for something, but when you can see two products that are nearly identical and grossly marked up, it's a tough pill to swallow to realize that insane markup is going towards just one part of the device - the cheapest part of the device by far. the leather band costs almost as much as the case.

 

[whtrbt7]

Style and fashion.
thats the reason why there is a $7,000 difference. Fashion is never done and hence it changes as time flows. Yeah, I probably sound like Bruno right now but it's the reality of the luxury markets and how style/fashion works. If you need to ask why there is a price difference, the subtlety might be lost on you (sometimes that is not such a bad thing).

 

[Mr. Buzzcut]

The real crime is selling a $10K watch with plastic band.

 

[betabeta]

Your not missing anything, it's just insanely great.

Minus the great.

 

[sniffies]

Leather usually costs $7000.

 

[lakaiordie]

Leather usually costs $7000.

for a watch band? this isn't a Louis purse.

 

[QCassidy352]

Because they think they can get away with it. There's no other possible explanation, certainly none based in material or manufacturing costs.

 

[chris975d]

The real crime is selling a $10K watch with plastic band.

That's actually not that surprising to me, but I'm familiar with watches as a hobby. Here's a watch with a rubber strap that starts at around $15,000.

http://www.audemarspiguet.com/en/watch-collection/royal-oak-offshore/royal-oak-offshore-selfwinding

The real surprise to me is the $7000 up charge to a leather strap for the same model watch.

 

[tobeornottobe]

Because Angela Ahrendts said so.