Why did Apple change the name of the white 5s to silver?

[unobtainium]

As far as I can tell it's cosmetically identical to the white iPhone 5 (aside from the fingerprint sensor), so why the name change? There's actually more "white" on the phone than there is "silver" so it doesn't make sense to me.

 

[ewils19]

Because the gold version is white as well. It's easier to just say silver and gold than white/silver and white/gold.

 

[saving107]

What ewils19 said.

 

[OllyW]

To differentiate it from the gold and white model.

 

[0000757]

As far as I can tell it's cosmetically identical to the white iPhone 5 (aside from the fingerprint sensor), so why the name change? There's actually more "white" on the phone than there is "silver" so it doesn't make sense to me.

I'm going to argue that and say the amount of white on the iPhone is equal or less than the amount of silver on the device. The back is dominantly silver, there's a silver ring around the home button, and the side, top, and bottom, is all silver. The only white parts are the face and rear glass panels.

 

[unobtainium]

Fair enough, these answers make sense. I really wish there was a 5s that was pure white. Never cared for the "white" iPhone 5 because of the silver. I'd get a 5c but I prefer having the fingerprint sensor and better camera. Oh well!

 

[chabig]

I really wish there was a 5s that was pure white.

You can get it in white: http://www.colorware.com/p-355-iphone-5.aspx

 

[Curun]

As far as I can tell it's cosmetically identical to the white iPhone 5 (aside from the fingerprint sensor), so why the name change? There's actually more "white" on the phone than there is "silver" so it doesn't make sense to me.

They didn't change, just shortened.

Was White/Silver and now simply Silver.