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antolini

macrumors newbie
Original poster
Jul 9, 2012
4
0
Anyone know or have any idea why Apple would use different brand parts for the same model of computer? I.e., Samsung vs. LG vs. AUO screens and Samsung vs. Toshiba SSD? I could understand if all 11" displays were by one brand and all 13" by another but why the crapshoot within the same spec?
 
Anyone know or have any idea why Apple would use different brand parts for the same model of computer? I.e., Samsung vs. LG vs. AUO screens and Samsung vs. Toshiba SSD? I could understand if all 11" displays were by one brand and all 13" by another but why the crapshoot within the same spec?

It's smart to always have more than one supplier for the same part, you don't want to backlog your systems just because one supplier ran out of materials or couldn't produce fast enough. So, to protect against that, Apple's sourcing the parts from multiple suppliers to catch up with the demand.

Look at the rMBP, they can't produce them fast enough for customers as they're still 2-3 weeks in a huge backlog.

MBAs are one of their top sellers, they need a huge amount of inventory to build them fast and they can't do it from a single supplier.
 
Seems like a sound theory but if the different suppliers are supplying parts of different quality (as this forum's users seem to say, although I don't know for myself) then that's a flaw in my opinion.
 
Seems like a sound theory but if the different suppliers are supplying parts of different quality (as this forum's users seem to say, although I don't know for myself) then that's a flaw in my opinion.

The vast majority of users won't notice the difference between the Toshiba and Samsung SSDs. Both are blazingly fast and significantly faster than the hard drives that most buyers are used to. The vast majority of users also won't notice the difference between the two screens.
 
Seems like a sound theory but if the different suppliers are supplying parts of different quality (as this forum's users seem to say, although I don't know for myself) then that's a flaw in my opinion.
Your mistake is coming to a conclusion based on the number of people who start threads on MR complaining about so called differences in performance or quality. They are a very small percentage of MR members and an infinitesimally small percentage of 2012 MBA owners.
 
They need to create competition between suppliers to make them produce cutting edge stuff. One supplier is never innovative as the former USSR showed us.
 
All of the posts above are good and valid reasons, but the main reason is for cost saving. They play their different suppliers against each other to get the best possible prices.
 
All of the posts above are good and valid reasons, but the main reason is for cost saving. They play their different suppliers against each other to get the best possible prices.

Not really, Apple get the main savings from the huge bulk of inventory they buy and lock in for a long time. Suppliers want consistent long term contracts more than short term uncertainties. Apple would gladly pay a bit more to get all the inventory at just one supplier, it ensures a consistent experience and testing environment for their hardware but no supplier does at the rate that Apple keeps growing.

While the contract may indicate the price savings over certain period of time, they're not going to drop the prices out of nowhere just because a different supplier steps in.
 
Not really, Apple get the main savings from the huge bulk of inventory they buy and lock in for a long time. Suppliers want consistent long term contracts more than short term uncertainties. Apple would gladly pay a bit more to get all the inventory at just one supplier, it ensures a consistent experience and testing environment for their hardware but no supplier does at the rate that Apple keeps growing.

While the contract may indicate the price savings over certain period of time, they're not going to drop the prices out of nowhere just because a different supplier steps in.
So all of the publications that have written articles on this are lying?
 
Apple don't actual test the panels before taking out a long term contract with the suppliers. This way if the parts turn out to be bogus at least they have a backup.
 
Apple would gladly pay a bit more to get all the inventory at just one supplier, it ensures a consistent experience and testing environment for their hardware but no supplier does at the rate that Apple keeps growing.
Apple is not so foolish as to have a single source for any part. Yes, they might get a lower price by having competition between suppliers, but the bigger benefit of having multiple suppliers is it spreads risk.
 
So all of the publications that have written articles on this are lying?

?
http://www.appleinsider.com/article..._to_secret_long_term_component_contracts.html

We hear about Apple signing long term contracts all the time in the past few years, and it was bought up a few times in their conference calls. I'm not sure what publications you're talking about.

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Apple is not so foolish as to have a single source for any part. Yes, they might get a lower price by having competition between suppliers, but the bigger benefit of having multiple suppliers is it spreads risk.

If you read my previous post, you'd see what I already said the last part. My point is that if there were no risks, Apple would love to just have one single supplier but reality kicks in and there's no way to do that.
 
?
http://www.appleinsider.com/article..._to_secret_long_term_component_contracts.html

We hear about Apple signing long term contracts all the time in the past few years, and it was bought up a few times in their conference calls. I'm not sure what publications you're talking about.

I am talking about the Wall Street Journal.

"The components in question include the device's memory chips and distinctive high-resolution display. Planning production around multiple component sources is not a new strategy for Apple or the electronics industry. The strategy allows a customer to play one supplier off another for lower prices, and minimize disruption if a single factory runs into production problems. But the desire to diversify supply sources has taken on added importance with recent natural disasters, including the earthquake a year ago in Japan and the flooding last fall in Thailand. The multiple suppliers in the iPad suggest Apple is more actively trying to mitigate such risks, says Allan Yogasingam, a UBM technical marketing manager."

Don Clark - Under the Hood of Apple's Tablet

It looks as though we are all correct. Of course it's about minimising risk, but the main desire is to lower prices.
 
My point is that if there were no risks, Apple would love to just have one single supplier but reality kicks in and there's no way to do that.

That's like saying if pigs had wings they could fly. They don't, so they can't. A single supplier will always present risk, and not just the risk of a supply disruption.
 
[...] The vast majority of users also won't notice the difference between the two screens.

I can say for the 2011 models that if you put two beside each other with stock profiles, you can. I was able to put my LG beside a store's Samsung display and the difference in contrast was pretty damned obvious. They immediately replaced the LG and gave me.....another LG! Oooh....snake eyes!

Of course, you can really minimize the difference with going on the forum and finding a profile posted by a true geek with a spyder or other professional hardware and tweaking it a bit under expert options.

After the brouhaha over these screens last year, I'm surprised the difference is being reported again in 2012. Maybe it's because Steve Jobs is no longer around to twist a knot in the supplier's :censored:.
 
I can say for the 2011 models that if you put two beside each other with stock profiles, you can. I was able to put my LG beside a store's Samsung display and the difference in contrast was pretty damned obvious. They immediately replaced the LG and gave me.....another LG! Oooh....snake eyes!

Most people aren't going to do that. I had a Samsung screen for all of a week when I bought my 2010. It had a defective logic board and so I exchanged it. While it was nicer side by side, the LG is fine for the average user and the sales bear it out.

Of course, you can really minimize the difference with going on the forum and finding a profile posted by a true geek with a spyder or other professional hardware and tweaking it a bit under expert options.

I have a Spyder 3. It helps a little.

After the brouhaha over these screens last year, I'm surprised the difference is being reported again in 2012. Maybe it's because Steve Jobs is no longer around to twist a knot in the supplier's :censored:.

Tim Cook was/is the one squeezing the supply chain. My guess is that he wants to maintain good relations with LG and Sharp because, unlike Samsung, those companies aren't in serious competition with Apple. Samsung outsells Apple smartphones and also is producing 13" and 15" premium Ultrabooks that are aimed directly at the MacBook Air and Retina MacBook Pro. They make nice parts for Apple, but I'm sure Tim Cook would like to reduce the company's reliance upon them.
 
The same reason Amazon and other companies user a mix of delivery companies (UPS, DHL, USPS) to ship products. Sure, most customers would prefer that they just stick to UPS, but if they were to do that, and UPS' union decides that they need a $14 billion pension plan instead of $13.9 billion and goes on strike, then what? They go crawling to another company, who knows they are desperate and turns the screws on them.
 
Most people aren't going to do that. I had a Samsung screen for all of a week when I bought my 2010. It had a defective logic board and so I exchanged it. While it was nicer side by side, the LG is fine for the average user and the sales bear it out.



I have a Spyder 3. It helps a little.



Tim Cook was/is the one squeezing the supply chain. My guess is that he wants to maintain good relations with LG and Sharp because, unlike Samsung, those companies aren't in serious competition with Apple. Samsung outsells Apple smartphones and also is producing 13" and 15" premium Ultrabooks that are aimed directly at the MacBook Air and Retina MacBook Pro. They make nice parts for Apple, but I'm sure Tim Cook would like to reduce the company's reliance upon them.

The first point, I grant you is a bit subjective. But I could definitely tell a difference between the 2011 samsungs and lg's. My old (well, okay-middle aged) eyes could tell a difference between the two on stock profiles. And any improvement on the stock profiles is a help.

But I enjoyed your well reasoned, well written refutation of my post-it was my pleasure for you to disagree with me!

Cheers!
 
It's called "multi-sourcing"-- ensures sufficient supply and keeps prices in check by playing off one supplier against other. Every OEM computer manufacturer does it to increase (maintain) margins.
 
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