
You can get a
refurbished,
last-gen MacBook Air for
$999. That's
clearance pricing, not regular pricing.
A brand new Air lists at $1799, compared to $1299 for an aluminum MacBook. End result? You get what you pay for. And you're paying for a better screen (among other things) when you choose an Air or Pro over the regular MacBook.
So, you're well-placed within Apple, then? Because otherwise you're statement that any "additional cost" would be "easily absorbed" are meaningless. And illogical. Better quality usually means higher cost.
I think the assumption that Apple "went out of their way to put an inferior screen in the MacBook" is beyond silly. Yes, they could have used a better screen, but it would have cost more. Would the average MacBook buyer be willing to spend an extra $100+ for a better display? I highly doubt it.