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yes is that normal?

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wait maybe converting them to a lower bit rate is making it last so long, or is that no it
 
If you've told iTunes to compress the media to smaller bit rates then the slowness is your computer converting the files before transferring them.

Syncing a fresh iOS device for me takes about 5 hours because all my media needs to be converted to lower bit rates in order to all fit on my iOS devices.
 
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