Why doesn't Apple sell the Production Premium?

[benjaminaho]

Why doesn't Apple sell the Production Premium? It sells all the Adobe Creative Suites, except the Master Collection and Production Premium. Why would this be?

Thanks,
Ben

 

[spinnerlys]

Maybe it would cut into their Final Cut Studio sales? Or that you can get it (cheaper) at other places?

 

[MisterMe]

Why doesn't Apple sell the Production Premium? ...

I purchase my Adobe software directly from Adobe. Why can't you do the same?

 

[snickelfritz]

CS5 Production Premium (specifically, 64bit After Effects and Premiere) is going to cream Apple's video editing products in the pro market.
They probably don't want to encourage it by selling the products on their own website.