Why is the belfan hdmi to displayport convertor so cheap on ebay

[zombierunner]

its $199 on company website http://www.belfan.com/products_detail_D.asp?id=1790

and cheap on ebay http://cgi.ebay.co.uk/PS3-Xbox-BluRay-HDMI-DisplayPort-Apple-iMac-27-Belfan-/290559943980?pt=LH_DefaultDomain_0&hash=item43a6b8e52c#ht_1792wt_952

i mean a little price difference is understandable but this is almost $130-140 cheaper

 

[rtheb]

It is for sale on the US ebay as well:

PS3 Xbox BluRay HDMI DisplayPort Apple iMac 27 Belfan

Perhaps the Item specifics might be a clue:

Brand: Generic