I was thinking about the same question.
The resolution is not that much smaller than the rMBP's screen. IMHO it's all about optimization and integrity. I am amazed how well optimized iOS graphics acceleration is, and at the same time how poorly Apple implements GPU support on the desktop. AFAIK even the latest OpenGL is yet to be supported on the platform, let alone the speed penalty that comes from GPUs being designed with DirectX in mind. I really am a fan of the Mac platform, and willing to pay for good design, but graphics drivers on the Mac side are a complete joke compared to what feature set is available in Catalyst or Forceware. The concept of Core Image and Core Animation was so great back in the days, but it seems something is really missing, and my bet is the quality of the drivers. BD support is one thing that can be explained and understood from a business standpoint, but the state of GPU support on Mac so x is a major drawback in 2012. LOL, I can't even tell the OS that my projector is not on and don't extend the desktop on it, and that's not even an advanced thing. Apple should be more aware of this and hire a bunch of engineers, tighten connections to GPU vendors, etc. With all this money they could even license DirectX from MS