I was excited about the new AppleTV hardware, but part of me was hoping they were going to get out of the TV hardware business altogether and just dump an App on Roku or announce an App was launching to some major TV manufacturers turning them into AppleTVs, literally. Instead were no further along in terms of merged digital content access than we were the day before ATV 4 dropped and I'm sorry, but I'm not impressed. For all the hype they could have just added more capacity to the ATV3 and called it a day.