At present, it costs minimally $650 (assuming we are talking about the current model of the iPhone) to buy an unlocked iPhone. But to buy a the equivalent iPhone under contract, it costs $200.
But look at this with the early termination fee considered:
Verizon: $200 + 350 (ETF) = $550
Sprint: $200 + $350 (ETF)= $550
AT&T: $200 + $325 (ETF) = $525
So, why would ANYONE buy the unlocked variant instead of just buying a locked phone and then canceling the contract immediately and saving at least $100! AT&T will unlock your phone after your contract expires, and I would assume that with LTE becoming the standard platform, other carriers may follow suit with the new iPhone. Did someone at Apple or the carriers not do the math here?
But look at this with the early termination fee considered:
Verizon: $200 + 350 (ETF) = $550
Sprint: $200 + $350 (ETF)= $550
AT&T: $200 + $325 (ETF) = $525
So, why would ANYONE buy the unlocked variant instead of just buying a locked phone and then canceling the contract immediately and saving at least $100! AT&T will unlock your phone after your contract expires, and I would assume that with LTE becoming the standard platform, other carriers may follow suit with the new iPhone. Did someone at Apple or the carriers not do the math here?