Part of the answer is technological, part is marketing.
Currently, there's still a distinction between low-power consumption CPUs and higher-processing power CPUs. If that distinction disappears within the next 5 years, then we might see a single laptop line with a range of CPU and GPU options - a simplification of offerings, as we may no longer need different-sized cases to hold different-sized batteries.
If this was the "traditional" Apple, I'd expect Air to make a graceful exit soon, in favor of an expanded 12" (and perhaps 14") Retina MacBook line. Three lines of laptop seems excessive by historic standards.
But... here's where the market comes in. Apple continues to gain share in the shrinking PC market. A bit of product line diversification probably speaks well to the traditional PC buyer, who is used to having many choices. If choice of vendors narrows (as is expected) then the remaining vendors all have motive to field additional model lines in order to fill or compete in niches formerly occupied by defunct competitors. The distinctions may seem slender to none from a technological standpoint, but there's long been a place in the computer market for a spartan-looking budget model, a somewhat sexier but sensible-and-capable student model, and a no-holds-barred power user/luxury model. If it's to Apple's benefit to have three or even five lines of laptops, I think they'd do it.
I'm not ignoring the role iPad may play in all this. It's just hard to know whether the distinction between iOS and OS X will have become so blurred by then (thanks to cross-platform development tools like Swift) that choice of apps and app compatibility fade as major decision points. Then, the choice of UI becomes more akin to the laptop vs. desktop decision than one of fundamental capability. Apple could field ten product lines in the combined laptop/tablet market and still find ways to distinguish among them. It's not likely you would find all ten at any one retailer (other than an Apple Retail Store) - retailers will choose those lines they know they can sell best to their customer base.
But of course, we're talking about the unknowable future. In another few years, Siri may be good enough to eliminate need for either a physical or virtual keyboard. We might see a line of voiceOS/vrOS products alongside iOS and OS X...
Good post but Apple typically avoids filling every niche they can think of. Look no further than Apple lineup of iPhones compared to Samsung's. That's not to say they can't or won't do it, but it goes against their history of simplifying the choice for typical consumer that just wants something to work and need to spend hours and hours educating themselves on what to buy.
Apple builds products for specific markets. Just about anyone who hangs out in the MacRumors forums is a hobbiest or a pro. We want every product Apple releases to fit our specific needs. But it ain't gonna happen, girls and boys. Apple is a consumer products company that builds computers that professionals and average folks want to use. It looks for niche markets, very large niche markets.
- The Mac Pro is targeted toward very high-end, professional video production, and the like. Apps requiring multi-core processes are its sweet spot.
- The iMac has some of the capabilities, but is geared towards less demanding activities than the Pro. It will run most of the same multi-core apps as the Pro, just slower. The iMac is also a highly prized high-end consumer machine.
- The MacBook Pro (retina) is the portable equivalent of the iMac, without the screen real estate. The 15" is a brute to lug around, but it comes with the best processor Apple can get into it. Computer pros who make their living on-the-go swear by its capabilities and swear at its weight. The 13" MBP is the compromise computer. It has most of the capabilities of the 15", but it's easier to lug around.
- The MacBook Air is the perfect content provider/consumer laptop. It's highly portable; it has excellent capabilities for anyone who isn't a power user, and even some who are. The 13" MBA really is the best computer in the world, for most people.
- The MacBook. Apple released a new, small, most portable laptop ever last year. It's underpowered, has only one port, and a retina display. The MacBook is the future of non-tablet personal computing.
So, will the MBP and the MBA merge? Probably not. The rMB will become more powerful, and maybe grow in physical size. The MacBook Air will disappear, if not this year then shortly thereafter. The MacBook Pro will continue to evolve — it fills an important niche. Apple will probably put effort into making it easier to carry, but not at the cost of performance — it's a Pro machine. People make their living lugging it to work each day, some from client to client.
Eventually these markets will change. I'm not prescient enough to know what they'll become. Apple is working on it.
It's only my opinion but probably not. The rMB and the MBA fill the same niche—content creators and average consumers. As much as we love our MacBook Airs, we'll eventually have to move on. When we do we'll wonder why we held onto the past for so long.Do you think apple will upgrade the internal specs of the MBA(processor,force touch,NVMe etc..) this year?
Do you think apple will upgrade the internal specs of the MBA(processor,force touch,NVMe etc..) this year?
Gosh, I hope not.
The Air is the perfect laptop as it is; I hope they leave it be except for component upgrades. The Retina MacBook is great for entry-level stuff, the Air is phenomenal for intermediate and mobile working, and the MBP is great if you max it out as a desktop replacement.
The Air has a good place in the lineup; the Retina, not so much (based on price). If they merged the Air into the MBP and the performance or battery life suffered I'd be unhappy. Not like that means much, but since we are having an opinion-based discussion....![]()
They never will.
A macbook air is totally and utterly incapable of handling very demanding tasks and work projects. It can hang for 10 seconds (every minute) whilst trying to do things in 2D, of an intensive professional nature. It is totally unsuited to VERY demanding tasks.
A MacbookPro on the other hand, is built to handle VERY demanding tasks. So the two are not even in competition with one another.
Its almost like saying, will the middle end of the range desktop computer eventually be merged with the very high end machines?
No. Never. For as long as people have different needs, and different budgets, the two products will never become competitors.
We may see features, styling and other hardware similarities, but the two will never "merge" that there is not the option to buy the one type of computer over the other.
To clarify then.Exactly - that's the point I was trying to make.
But your definition of "Work" needs some redefining. Not all work is centered around 3D modeling. I do print-res graphics regularly and my Air doesn't stutter at all, and it's my main machine for my regular workflow which is backend programming for websites and web-based software...and I've never had so much as a hiccup. Heavy work, no - it's not built to handle it. By the same token, if you're looking for a heavy work machine, you aren't well served getting ANY laptop.
For light to medium work environments, the Air has excelled for me.
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Good post but Apple typically avoids filling every niche they can think of. Look no further than Apple lineup of iPhones compared to Samsung's. That's not to say they can't or won't do it, but it goes against their history of simplifying the choice for typical consumer that just wants something to work and need to spend hours and hours educating themselves on what to buy.
I'am sorry but there is no niche to be filled with smartphones other than the rumored all new 4-inch iPhone.
Samsung went with more models than they can handle.
But with lapotps, it only makes sense for Apple to have a 1) fancy show-off netbook, 2) an ultrabook and 3) professional laptop. If you take anything away you will lose in just about every way imaginable and won't really gain anything as a brand.
And I don't see a rMB transforming to an ultrabook and at the same time dropping the price to MBA levels anytime soon.
What I do see as more likely than any of the above is rMBA starting at $1199 which would be a standard 13" MBA with the retina screen assembly (no force trackpad etc).
Nonsense: you could trim $200 easily with a 4GB/128GB model in Gen 2. And given Apple's propensity to drop prices on succeeding models of a new product, they may drop it another $100 so the current 12" rMB starts at $1199 (inferring a budget model would come in at $999).
Good luck with that: as stated many times before, a retina MBA with similar battery life to the current models would require a much larger battery, making it nearly as large, or as large, as the current 13" MBP. Further, performance between the two would be minimal, and only cause more consumer analysis paralysis as they try to figure out which model to buy.
Yes, performance difference between rMBP and rMBA won't be extremely big, but I don't exactly see that as a problem.
That IS the problem. Apple doesn't blur product lines, especially with computers, historically speaking. Again, a proposed rMBA and rMBP would be fairly close in performance, and Apple hasn't done that ever since Jobs' return in 1997.
MBA doesn't come with 16GB 1866 RAM or 1TB SSD and it doesn't have HD6100 or force trackpad. rMBA would also have a worse battery life than rMBP. Futhermore, like I said Apple could spec it exclusively with i5 by saying that i7 paired with retina would mean too high of an power consumption (bad battery life) for MBA.
Is that enough of a gap for you?
It could easily be futhermore widened by adding new potential features exlusively to rMBP at the same time (fingerprint scanner, NFC, GPS, audiophile grade DAC and amp, water resistance (somewhat), new chassis color options, exclusive firmware features for security/encryption etc...).