Hello all,
What are your thoughts about the Apple brand itself after the switch to Intel.
I see Apple as being the PCs Bang & Olufsen. They have created something special where price isnt as important as design and features. The people that buy Apple PCs know that they are buying something different, something that stands out in every way.
They force people who want to have an Apple PC in their offices and living rooms to use their own operating system Mac OS X. I see MAC OS X as the only serious alternative to MS Windows for every day people.
This have placed them self in a unique position where everything really is something else, something unique, something you can have only by purchasing an Apple PC.
Im afraid that they are actually risking their unique position in this market by choosing the path everyone else is following.
If there was Bang & Olufsen in every second home, they would loose the unique position they have today. They have to keep being expensive. They have to keep the special quality and design. They have to keep standing out from the masses.
I think the same goes for Apple, if Apple becomes everyones PC. I would probably look elsewhere for that new special brand that stands out from the rest and makes the owners feel like they have bought something special and unique. Something that people would admire and maybe even envy when they come to visit.
Lars
What are your thoughts about the Apple brand itself after the switch to Intel.
I see Apple as being the PCs Bang & Olufsen. They have created something special where price isnt as important as design and features. The people that buy Apple PCs know that they are buying something different, something that stands out in every way.
They force people who want to have an Apple PC in their offices and living rooms to use their own operating system Mac OS X. I see MAC OS X as the only serious alternative to MS Windows for every day people.
This have placed them self in a unique position where everything really is something else, something unique, something you can have only by purchasing an Apple PC.
Im afraid that they are actually risking their unique position in this market by choosing the path everyone else is following.
If there was Bang & Olufsen in every second home, they would loose the unique position they have today. They have to keep being expensive. They have to keep the special quality and design. They have to keep standing out from the masses.
I think the same goes for Apple, if Apple becomes everyones PC. I would probably look elsewhere for that new special brand that stands out from the rest and makes the owners feel like they have bought something special and unique. Something that people would admire and maybe even envy when they come to visit.
Lars