I recall the days where I would get so excited over the rumors, unveilings, etc. Those were fun and invigorating times for a tech geek but it's been a long time since I have felt that way. That said, no matter what hardware Samsung, Google, or any of the others put out, as long as they run android, I have no interest. For me personally, I never have liked the look of icons, the messiness of notifications across the top of the phone, or even the customizations. Granted, that is just me. 10+ years in with an iPhone, while slightly dabbling with android minimally along the way, I am not interested in learning a new platform to make it work as fluidly as efficiently as iOS does for me today (and I am not tied to an 'ecosystem' as my iPhone is the only apple product I use). That, and the newness would eventually wear off leaving me with just another phone, on a different OS, that doesn't have iMessage which matters most to me. Toss in other apps I use that are not offered on android and the alternatives are crap....nah, I'm good. That is the beauty in choice and competition. If you don't like one offering, you have others to go try.